the regular irregularities of Australian Aboriginal Art

Our involvement with Bay Gallery Home has focussed on translating a niche aesthetic to wider audiences, taking cultural heritage away from 'ethnic' and back towards, quite simply, beautiful.

As a branding & design consultant, work has spanned the interiors of Bay Gallery Home's Tetbury showroom to consultation for its trade exhibits to the design of its logo, website & associated channels. It is a real source of pleasure to contribute blog & media content.

Bay Gallery Home has its roots in representing the Australian Aboriginal artists of the Northern Territories, and has drawn upon the expertise of the British manufacturing industry to produce a pioneering Interiors collection My Country.  Its range of tiles, wallpapers & rugs and a bespoke made to order service) is a true embodiment of Art in the everyday.

It is an enterprise that is expanding the global awareness of this ancient culture, whilst providing additional revenue streams to its communities.

My Country references the Aboriginal philosophy and creative process, whereby all of creation is in relationship, at one with the land. Its particular provenance and symbols – mapping myths, rituals and sacred topography – results in a compelling, versatile aesthetic with a most subtle compositional depth of field, imbuing spaces with wider horizons of the imagination.

Its sophisticated visual language is composed of layers of regular irregularities of colour, geometry, repetition and scale dynamics. These abstractions and their visual coherence are perfect foils for modern minimalist forms as well as the more eclectic schemes.

It is an aesthetic we have sought to showcase throughout.

 OUR NEW LOGO FOR BAY GALLERY HOME

OUR NEW LOGO FOR BAY GALLERY HOME

Here & There and the Genus Loci

Genus loci:  "the prevailing spirit of a place, implying the conscious act of developing the character of a given place rather than imposing a foreign character on it." *

 Emil Nolde,  Landscape in Red Light.

Emil Nolde, Landscape in Red Light.

Adapt to your environment, said Alexander Pope some two hundred years ago, create spaces that speak of and to their origins, he entoned: be relevant. Tap into the genus loci. Where the genius locii of lore were protecting spirits of a place, they now stand for a game-changing philosophy in landscape and architectural design.

So then do we design to preserve and protect, or may we interpret?

Meanwhile, down the ages, equipped with a guileless, peripatetic, Stanislavski-esque mode of being, the world has been my library of ways of being, an unfolding collection of universal stories of unwavering diversity, mud-hut after sky-rise after alpine chalet after breeze block. I was the mud-hut, the sky-rise, the alpine chalet and the breeze-block.

From the imperative to be a cultural sponge, what has emerged is a curiosity for the kaleidoscopic nature of innovation and an appreciation for metaphor: the art of translation, which admits the lense of authorship. This genus loci resides de facto in an outsider's interpretation, for the human touch is laced with creativity.

It is perhaps primarily a sensitivity for the here; it says : stop, look, value. A great premise that yet yields nothing without the imagination. In factoring in the genus loci we posit aesthetics as the cultural render given to substance : a vehicle of expression not static, rarely singular, with a true voice. We unleash the irrepressible genie.

 The origin stories of my projects and their formative influences are that of an insider outsider.

AJ

*Illustrated Dictionary of Architecture Copyright © 2012, 2002, 1998 by The McGraw-Hill Companies, Inc. All rights reserved