Here & There

Genus loci:  "the prevailing spirit of a place, implying the conscious act of developing the character of a given place rather than imposing a foreign character on it." *

Emil Nolde, Landscape in Red Light.

Emil Nolde, Landscape in Red Light.

Adapt to your environment, said Alexander Pope some two hundred years ago, create spaces that speak of and to their origins, he entoned: be relevant. Tap into the genus loci. Where the genius locii of lore were protecting spirits of a place, they now refer to a philosophy of design, an approach to space, the thought that guides the gardening hand.

The world holds so many ways of being, an unfolding collection of universal stories of unwavering diversity, mud-hut after sky-rise after alpine chalet after breeze block; it says : stop, look, value. We design to preserve and protect, and we interpret.

*Illustrated Dictionary of Architecture Copyright © 2012, 2002, 1998 by The McGraw-Hill Companies, Inc. All rights reserved

The regular irregularities of Indigenous Australian Art

Our involvement with Bay Gallery Home has focussed on translating a niche aesthetic to wider audiences, taking cultural heritage away from 'ethnic' and back towards, quite simply, beautiful.

As a branding & design consultant, work has spanned the interiors of Bay Gallery Home's Tetbury showroom to consultation for its trade exhibits to the design of its logo, website & associated channels. It is a real source of pleasure to contribute blog & media content.

Bay Gallery Home has its roots in representing the Indigenous Australian artists of the Northern Territories, and has drawn upon the expertise of the British manufacturing industry to produce a pioneering Interiors collection My Country.  Its range of tiles, wallpapers & rugs and a bespoke made to order service) is a true embodiment of Art in the everyday.

It is an enterprise that is expanding the global awareness of this ancient culture, whilst providing additional revenue streams to its communities.

My Country references the Indigenous philosophy and creative process, whereby all of creation is in relationship, at one with the land. Its particular provenance and symbols – mapping myths, rituals and sacred topography – results in a compelling, versatile aesthetic with a most subtle compositional depth of field, imbuing spaces with wider horizons of the imagination.

Its sophisticated visual language is composed of layers of regular irregularities of colour, geometry, repetition and scale dynamics. These abstractions and their visual coherence are perfect foils for modern minimalist forms as well as the more eclectic schemes.

It is an aesthetic we have sought to showcase throughout.

OUR NEW LOGO FOR BAY GALLERY HOME

OUR NEW LOGO FOR BAY GALLERY HOME